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An Integrated Marketing Strategy for Small Scale Business: SEO & PPC

The most important Internet marketing strategies are Search Engine Optimization (SEO) and Pay-Per-Click (PPC). They are very useful on their own and when combined, they are extra powerful. The most important goal for a small-scale business with a website is to turn visitors into potential customers. Before this can happen, you need to get people …

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Where to start when you need a website for your small scale business

  Creating a website, what is it about? It has been a very long time since a website for business was actually about the image or was something secondary. However, in modern realities, a website is very necessary, as well as an obligatory point of communication to the customer. It is actually an important way …

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